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Tom Brady Rejects Wearing Nike Pride Products for Ad: “Field is for Playing, Not for Woke Pride”

Tom Brady, one of the most recognizable athletes in the world, has reportedly refused to wear Nike Pride-themed products for a promotional campaign, citing his belief that sports fields should be reserved for competition, not political or social statements. The incident has sparked significant controversy and is said to have led to a $100 million loss for Nike, as backlash over the move reverberated through both the sports and marketing worlds.

The incident unfolded during a photoshoot for Nike’s latest ad campaign, which was meant to promote their Pride collection. The collection, designed to celebrate LGBTQ+ rights and inclusion, had been a major part of Nike’s broader marketing strategy, aligning with the company’s ongoing commitment to diversity and social activism. However, when it came time for Brady to wear the Pride-themed merchandise, he reportedly refused, stating that “the field is for playing, not for woke pride.”

Brady’s stance has generated both support and criticism, revealing the deep divides that persist around the issue of “wokeness” in sports. On one side, some fans and athletes have praised Brady for sticking to what they perceive as a neutral, apolitical position on the field. They argue that athletes should focus on their performance and not use their platforms for political or social causes. On the other side, many have condemned Brady’s refusal, seeing it as a rejection of inclusivity and LGBTQ+ rights, which Nike has championed in its branding for years