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Transgender influencer Dylan Mulvaney was asked on “The View” Monday about the Bud Light controversy in 2023 that led to a massive drop in sales for the brand.

Dylan Mulvaney reflects on the Bud Light backlash almost 2 years later on ‘The View’
Sales for Bud Light dropped nearly 30% after a partnership with the transgender influencer
Transgender activist Dylan Mulvaney reflected on the Bud Light controversy almost two years later on Monday’s episode of “The View.”
Transgender activist Dylan Mulvaney was asked to reflect on the Bud Light controversy that sparked a massive backlash against both the influencer and the beer brand in 2023.
Mulvaney came under fire after posting a video in April 2023 revealing the beer company sent packs of Bud Light with the influencer’s face as part of a new ad campaign and to celebrate Mulvaney’s full year of transitioning to “girlhood.”
“Well, I will start by saying I love beer, and I always have,” Mulvaney remarked during an appearance on “The View” Monday promoting the new book “Paper Doll: Notes from a Late Bloomer.”
Mulvaney continued, “So, I mean, when I took that deal, I didn’t think anything of it, because I was, like, ‘Oh, this is perfect.’ It felt like an organic thing to do, and it was just another part of me.”
A picture of the commemorative Bud Light can featuring TikTok influencer Dylan Mulvaney. (Dylan Mulvaney/Instagram)
The trans influencer described being confused about the controversy and how it kept growing, saying, “I realized I had become the poster child for this thing when [being] trans is just a small part of me.”