Travis Confesses Many New Listeners Are Unfamiliar with Football Rules; Travis and Jason Kelce Share How the Taylor Swift Effect Has Boosted Their ‘New Heights’ Podcast

Travis Kelce recently admitted that the surge in listeners to the “New Heights” podcast, co-hosted with his brother Jason Kelce, includes many newcomers who aren’t well-versed in the rules of football.

This wave of fresh interest is attributed to the “Taylor Swift effect,” as Swift’s devoted fanbase tunes in to learn more about the NFL star’s life and career amid his high-profile relationship with the singer. The brothers discussed

how Taylor’s global influence has expanded their audience beyond traditional football fans, bringing a diverse group of listeners eager to engage with their content.